![]() According to Digital Commerce 360, online retail sales increased more than 30% in 2020 compared to 2019 and were up close to 40% in the first quarter of 2021, suggesting online sales growth is ongoing.Īs forces related to climate and COVID-19 converge, business is booming. And another January 2021 study of green consumerism found consumers ranked finding “products with less packaging” above other environmental concerns.Ĭhanges in consumer purchasing behaviors related to COVID-19 also gave these eco laundry startups a boost, since many sell their products exclusively online. Between 20, online searches for sustainable goods rose 71%. A 2018 Technavio Research report cited the emergence of eco-friendly products as one of the biggest trends shaping the global laundry care market through 2022, and more recent evidence points to an acceleration of that trend.Ī May 2021 report produced by The Economist Intelligence Unit found that consumers around the world are increasingly concerned about climate change and biodiversity loss, and that awareness is impacting their purchasing behaviors. The industry shift started earlier-Dropps introduced concentrated laundry pods in 2005, and many of the biggest companies followed-but has picked up momentum and new entrants more recently. ![]() Cleancult offers its detergent in refillable glass bottles Dirty Labs uses recyclable aluminum. Dropps and Smol concentrate the product into lightweight pods. Sheets’ detergent comes in the form of lightweight, postcard-size sheets Earthwash, Tru Earth, Earth Breeze, and Kind Laundry have all entered the market with similar products within the past three years. Sheets Laundry Club, which Videau launched with cofounder Chris Campbell in January 2020, is at the forefront of a group of e-commerce eco-startups that are now looking to get rid of plastic altogether, using zero-waste packaging, and making nontoxic detergent that cuts greenhouse gas emissions. The rest contribute to the planet’s massive plastic problem, polluting waterways and oceans and harming aquatic organisms. Every year Americans use an estimated 1 billion plastic laundry jugs-which are made from fossil fuels and can last for hundreds of years- and only about 30% are recycled.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |